For anyone who grew up watching WWF in the early 1990s, the Hasbro wrestling figure line was more than just a toy range. These were the figures that recreated Saturday morning battles, bedroom Royal Rumbles, sofa-cushion cage matches and full-scale WrestleMania main events on the carpet.
At Retrofigure, loose WWF Hasbro figures are a huge part of what we love. Yes, mint-on-card examples are beautiful, but loose figures tell a different story. They were played with, chipped, repainted, thrown from the top rope, and loved to pieces. Here are our favourite loose WWF Hasbro figures from the classic 1990s line.
For us, this is the absolute king of the WWF Hasbro line. Series 1 Hulk Hogan is the figure that instantly takes you back to the early 1990s, when Hulkamania was still running wild and every wrestling fan wanted the yellow-and-red hero in their collection.
I still remember thumbing through the Argos catalogue and desperately hoping the first series would finally be in stock. For the longest time, I could not get hold of Hogan and had to make do with Ultimate Warrior and Jake “The Snake” Roberts as my first figures. No disrespect to either of those legends, but Hogan was the one.
The picture alongside this section is my actual childhood Hulk Hogan figure, complete with the beginnings of a paint job. That is exactly why loose figures matter. They carry history. Some collectors argue that the Bear Hug Hogan or the third version of the Hulkster is the best Hasbro Hogan, but for pure nostalgia, Series 1 Hogan wins every time.
According to our Retrofigure data, Hulk Hogan Series 1 is also the most sold figure of the entire WWF Hasbro line by a long stretch. That tells you everything about his popularity then, and his collector appeal now.
As a British WWF fan in the 1990s, the British Bulldog was everything. He was our guy. Strong, explosive, instantly recognisable, and forever linked with one of the greatest nights in UK wrestling history: SummerSlam 1992 at Wembley Stadium.
I was lucky enough to score tickets to Wembley, and seeing Davey Boy Smith defeat Bret “The Hitman” Hart for the Intercontinental Championship remains one of the happiest memories of my childhood. For a young fan, it felt like Britain had won the World Cup, WrestleMania and the lottery all in one night.
I remember waiting what felt like forever for the British Bulldog Hasbro figure to be released. When I finally found him in Children’s World in Romford, I was over the moon. Looking back now, it is slightly strange that Hasbro painted him in his old tag team gear rather than his famous Union Jack-style singles look, but as a kid, that did not matter at all.
In my own childhood figure federation, Bulldog was a constant champion. Whether he was lifting opponents with his power move or battling Bret for the Intercontinental title, this was one of the most important figures in my collection.
The Series 4 Bret Hart figure is, quite simply, one of the greatest wrestling figures ever made. The pink and black gear, the sunglasses, the pose, the action feature — everything about it felt perfect.
For many UK fans, Bret Hart and the British Bulldog are forever tied together because of SummerSlam 1992. Being able to recreate that Intercontinental Championship match at home was one of my favourite memories as a kid. The Bulldog could win at Wembley, Bret could get his revenge on Superstars, and the rivalry could continue for months in my figure federation.
My childhood was built around Saturday tape recordings of WWF Superstars on Sky TV, and watching Bret go from the Hart Foundation to Intercontinental Champion and then all the way to the WWF Championship was incredible. He was cool, technical, believable and different from everyone else.
The Series 4 Hitman had ultimate playability. Even the second Bret Hart Hasbro release was a winner, but this first pink-and-black version remains the one that delivers the biggest nostalgia hit.
Macho Man Randy Savage was one of the most colourful, intense and unforgettable wrestlers of the 1980s and 1990s. The voice, the robes, the sunglasses, Miss Elizabeth, the elbow drop — everything about him felt larger than life.
I will never forget the day I got my hands on the Series 1 Macho Man figure. Back in Essex, this was not an easy figure to find. Regular trips to Argos and Debenhams often ended in disappointment, with empty shelves or the same figures appearing again and again.
Then came one of those perfect childhood toy-hunting moments. I found a small toy shop in Romford called KC Toys, and there they were: Akeem, Andre the Giant and Macho Man, all Series 1 and all on card. My mum let me bring all three home, and it still feels like one of the greatest toy finds of my childhood.
The image here is my original childhood Macho Man, once again with a questionable paint job. I would never let him go. As a loose WWF Hasbro figure, Savage was fantastic because you could launch him from the Hasbro ring and recreate that famous flying elbow drop with ease.
The Legion of Doom figures still blow my mind. Even now, it is hard to believe Hasbro created toys with this level of detail in the early 1990s. The shoulder pads, the face paint, the size, the action features — Hawk and Animal felt like premium figures before “premium” wrestling figures were really a thing.
As a tag team, the Road Warriors were one of the most dominant and recognisable acts in wrestling history. By the time they arrived in the WWF as the Legion of Doom, they already had a reputation as destroyers, and that energy translated perfectly into toy form.
I remember visiting a friend’s house and having Royal Rumble competitions on his trampoline, absolutely chipping these figures to pieces in the process. Looking at them now brings back so much joy because they were such a big part of my childhood collection.
Dare I say it, these might be the best WWE or WWF tag team figures of all time. Animal had the gorilla press slam, Hawk had the jumping motion, and together you could recreate the Doomsday Device in your own figure federation. That is elite playability.
This is one of the more surprising entries in my top ten because I did not own this figure as a child. In fact, I did not even know the purple Razor Ramon existed back then.
Razor Ramon was one of the coolest characters of the New Generation era. The walk, the toothpick, the slicked-back hair, the gold chains and that unforgettable “Bad Guy” attitude made him stand out immediately. He was also a major Intercontinental Championship name in the 1990s, which made him feel like a top-tier star even when he was not holding the WWF Championship.
I remember not having the original Razor figure as a kid, but discovering the purple edition as an adult collector genuinely blew my mind. I would not be surprised if the purple trunks Razor Ramon was never widely available in the UK, which only adds to the mystery.
The detail is excellent, the purple gear looks brilliant, and it fits Scott Hall’s real-life ring style perfectly. This is one of those figures that adult collectors appreciate even more than kids probably did at the time.
The Undertaker is one of the most iconic characters in wrestling history, and his WWF Hasbro figures have always been popular with collectors. But the Mailaway Undertaker is in a different league.
What makes this figure special is the lore around it. The standard Series 4 Undertaker and the later Series 8 re-release are both great, but the Mailaway version has that extra collector magic. The coat makes a huge difference, giving the figure a darker, more complete Undertaker presence.
Over the years, I have stumbled across a few of these from sellers who did not realise exactly what they had. Some believed he was a simple $20 loose figure, when in reality this version can be worth close to $2,000 depending on condition and completeness.
He can be difficult to identify, so collectors should always keep an eye out. The Mailaway Undertaker is rare, mysterious and tied to one of the greatest wrestling characters of all time. A true classic.
Another Mailaway figure makes the list, and once again it is the Hulkster. By the time this figure came out, Hogan was arguably past his early 1990s WWF peak, and it would not be long before he left the company. But as a collectible, this figure is absolutely worthy of a top ten spot.
This Mailaway Hulk Hogan is essentially a repaint of the third version Hulk Hogan, but the red colour makes it stand out beautifully. It feels different enough to be special, while still unmistakably being Hogan.
The example shown here is my bagged figure, and this is one of those pieces that can command serious money on auction sites. Complete examples can easily reach the $2,000 range, which shows just how far WWF Hasbro collecting has come.
For collectors, Mailaway figures carry a special kind of excitement. They were harder to get, easier to miss, and now sit near the top of many WWF Hasbro wish lists.
Ludvig Borga is probably the most random entry in this list, and that is exactly why I love him. His WWF career was short, strange and full of “what could have been” energy.
Borga was presented as a serious foreign menace and was clearly positioned for big things. He even ended Tatanka’s long undefeated streak, which was a major moment at the time. But for various reasons, he never became the mega star that Vince McMahon seemed to have in mind.
As a figure, though, Borga is brilliant. The head sculpt is excellent, the action feature is fun, and the figure has several quirks that make it appealing to collectors. You can clearly see repaint details on the boots and arms, which gives him that slightly odd late-line Hasbro charm. He also has that awesome green card that simply pops.
Series 11 has some fantastic figures, including the 1-2-3 Kid and Adam Bomb, both of whom could easily make a list like this. But for pure randomness, collector curiosity and late-series appeal, Ludvig Borga earns his place.
The Million Dollar Man Ted DiBiase was one of the great villains of late 1980s and early 1990s WWF. The laugh, the money, the arrogance and the famous Million Dollar Championship made him one of the most memorable characters of the era.
This figure is special because it is the Funskool edition. I managed to scoop it up on an auction site for about $40, with the seller seemingly unaware of what he was sitting on. Those are the collecting moments you never forget.
Funskool figures are often made from cheaper-feeling plastic, and once you know what to look for, they are easier to spot. This DiBiase has the darker belt colour and lighter, cheaper plastic that gives him away as a “Funky”.
I never had the black-suited Series 1 DiBiase as a kid. I only had the green version, which always felt slightly odd to me because I associated DiBiase more with the black suit. As a loose figure, he has great playability, loads of character and even more collector charm because he is a Funskool variant.
Mint-on-card WWF Hasbro figures will always have their place, but loose figures are where the memories live. They were the figures we actually played with. They were thrown around bedrooms, battled in homemade Royal Rumbles, packed into school bags and sometimes repainted with whatever model paint happened to be nearby.
That is why the WWF Hasbro line remains so loved by collectors today. Every chip, mark and paint rub tells a story. For many of us, these figures are not just collectibles. They are tiny plastic time machines back to the golden days of 1990s wrestling.
Whether your favourite is Hulk Hogan Series 1, British Bulldog, Bret Hart, Razor Ramon, The Undertaker or a late-line oddity like Ludvig Borga, the magic of WWF Hasbro collecting is that every figure means something different to every fan.